Category: Marketing

HENRYs: The Millennials that Matter Most For Luxury Brands

The Millennials you NEED to know HENRYS: High-Earners-Not-Rich-Yet The term HENRY first appeared in a Fortune Magazine article in 2003. In the original article, the writer, Shawn Tully, used the term, HENRY to describe those individuals who would be the ones who were most affected by the alternative minimum tax, or AMT. Since that time, the definition has been

5 Digital Marketing Trends for a Saudi Arabian Focus in 2019

Successful marketing starts with the identification of your target audience group and the determination of how they access most content and advertising. When it comes to the Kingdom of Saudi Arabia (KSA), the statistics paint a clear picture of where a company’s marketing efforts should focus. This large nation enjoys ever-increasing Internet connectivity and an