Category: Digital Marketing

How AI & AR will influence customer’s decisions

Last month, i was very lucky to attend the biggest eCommerce expo in the region, Seamless EMEA Summit. The event was really fruitful as it was featuring over 350 exhibitors and 40+ product categories including; Analytics, Artificial Intelligence, Checkout Carts, Digital Marketing, Ecommerce Platforms, ePayments, ERP, Fintech, In-Store Technology, SEO, Smart Cards, Supply Chain Management and

HENRYs: The Millennials that Matter Most For Luxury Brands

The Millennials you NEED to know HENRYS: High-Earners-Not-Rich-Yet The term HENRY first appeared in a Fortune Magazine article in 2003. In the original article, the writer, Shawn Tully, used the term, HENRY to describe those individuals who would be the ones who were most affected by the alternative minimum tax, or AMT. Since that time, the definition has been

5 Digital Marketing Trends for a Saudi Arabian Focus in 2019

Successful marketing starts with the identification of your target audience group and the determination of how they access most content and advertising. When it comes to the Kingdom of Saudi Arabia (KSA), the statistics paint a clear picture of where a company’s marketing efforts should focus. This large nation enjoys ever-increasing Internet connectivity and an

Remarketing vs Retargeting

There are two main terms you hear when talking about this approach; Remarketing and Retargeting. Since they pretty much sound the same, let’s explore the differences between the two, the various tools that are available to execute these campaigns, and talk about the use cases in which each tactic is useful. Retargeting Retargeting is most often used to